What are the 4 reasons why you should create a matching site with WordPress?

Hello, I'm Wakatchi (@wakatchi_tech ).

Matchmaking sites are very popular as platforms for connecting users, but many factors need to be taken into consideration when building them. Server setup, security, scalability, and user experience are all key to success.

Under such circumstances, WordPress is a simple yet powerful CMS (content management system) that is chosen for building many sites, and is also the best choice for building matching sites.

This time, we will explain in detail four reasons to build a matching site using WordPress.

Overwhelming market share and reliability of WordPress

WordPress is the most popular CMS (content management system) used by nearly half of the world's websites.

The biggest reasons behind this high adoption rate are its user-friendly operability, flexible customization, and abundance of extensions including plug-ins.

In fact, it has a large developer community and extensive documentation, so when you have a problem, you can easily search and find a solution.

In particular, when a matching site requires the ability to connect users, the ease of customization and the abundance of plug-ins are extremely useful.

For example, there are many plugins that allow you to easily implement user registration, profile management, chat functions, search filters, etc., so you can provide rich services with minimal code.

In addition, by using themes and page builders, you can increase your originality in terms of design and create a comfortable user experience.

WordPress is the perfect choice for those who want to quickly and easily launch a web service that requires functional expansion, and who want to be able to flexibly respond to future customizations while keeping operating costs low.

With a strong ecosystem supported by developers around the world and a wealth of themes and plug-ins, it will provide strong support for the construction and operation of various web services, including matching sites.

Flexible customization possible

Compared to general blogs and information sites, matching sites require more complex functions such as user management and interaction between users. In this regard, a major strength of WordPress is that its functionality can be expanded flexibly by using plugins and themes.

For example, by introducing plugins such as Ultimate Member and BuddyPress, you can smoothly add necessary elements to your matching site, such as implementing membership functions, creating and editing profiles, and messaging between users.

Furthermore, by customizing the theme, you can freely arrange the site design and user interface, making it easy to create unique matching functions to suit your specific needs.

In addition, many plug-ins can be started using just installation and basic settings, making them easy to use even for people who are not very familiar with programming.

If you need more advanced customization or additional functionality, you can easily find a specific solution by referring to the documentation and forums accumulated by WordPress' extensive developer community.

In this way, a major feature of WordPress is that it has the flexibility to easily add the necessary functions in stages, allowing you to launch a feature-rich matching site in a short period of time.

There are many engineers who can maintain WordPress.

What is particularly noteworthy is that there are a large number of technicians and engineers who can maintain WordPress.

This means that you can receive reliable support when operating your matching site.

Even in the unlikely event that a problem occurs, experts with extensive experience will be able to respond immediately, allowing you to keep your site running smoothly while minimizing downtime.

Furthermore, having many knowledgeable people creates an environment where it is easy to learn the latest technical information and best practices. As a result, the big appeal is that it leads to improvements in overall site performance and user experience.

Large community and tech network

Because WordPress is used all over the world, it has a very active developer community and technical information is actively shared.

For example, you can obtain the latest know-how from a wide variety of information sources, such as forums, SNS, blog articles, etc.

Additionally, there are many engineers and freelance developers who are familiar with WordPress, so even if a problem occurs with your site, you can feel secure that you can quickly find an expert and ask them to fix it.

This kind of backup system provided by a large community will be a very reassuring factor when operating a functionally complex web service like a matching site.

cost reduction

Having a large number of engineers has great advantages in terms of maintenance and development costs.

Because the supply is sufficient to meet the demand, development and maintenance pricing is likely to be competitive, and there are many cases where requests can be made with a relatively reasonable budget.

Additionally, the fact that WordPress itself is open source and many of its plugins are free or available at low cost is a major cost-saving factor.

This increases the possibility of building a matching site with sufficient functionality even on a limited budget, making it a very attractive option for operators.

Supporting customer attraction with an SEO-friendly structure

Since WordPress has a structure that is naturally preferred by search engines, matching sites can also gain a great advantage in terms of SEO.

Matching sites have many user registrations, profile pages, posted content, etc., so if you can secure natural traffic from search engines, your chances of acquiring users will increase.

In particular, in the case of matching sites that specialize in unique services or highly specialized fields, if the information on the site is properly indexed, the effect of higher ranking will be more noticeable.

Furthermore, by using plugins such as Yoast SEO and All in One SEO Pack, WordPress can perform a wide range of functions, from basic settings such as meta titles and meta descriptions to automatic generation of sitemaps and breadcrumb optimization. You can easily carry out SEO measures.

Additionally, you can easily build a mobile-friendly site by installing themes and plugins that support responsive design. This is an important point to improve your search engine rankings in this day and age, where the number of mobile users is increasing.

In this way, by utilizing WordPress's SEO-friendly structure and plugins, you can effectively improve your search rankings and achieve continuous customer and user acquisition.

As a result, you will be able to differentiate yourself from your competitors and communicate the true value of your matching site to more users.

Transaction control support and precautions

WordPress supports transaction control, but this often requires custom development and should be taken into consideration when developing standard plugins and themes.

For example, when transactions occur on matching sites, etc. (user registration, payment processing, data updates and deletions, etc.), data integrity can be maintained by controlling transactions.

When building systems that require transaction control, it is recommended to use MySQL's InnoDB storage engine.
InnoDB supports transactions and can ensure data integrity. In contrast, MyISAM does not support transactions, so be careful.

You can build a matching site without advanced skills

On the other hand, if you don't need advanced transaction controls, you can still build a simple matching site using WordPress.

For example, user registration, profile management, and search functions can be implemented using standard plug-ins for sites that match hobbies and event participants, search for learning partners, and match sites for pet sitters and volunteers, so they can be built without advanced skills. is.

These sites can provide value to many users by simply providing simple membership management and messaging functions, and can be easily operated by taking advantage of the flexibility of WordPress.

summary

WordPress is the perfect platform to build a matching site.

Not only does it have advantages such as flexible customization, abundant plugins, and SEO support, but above all, the fact that there are many engineers around the world who can maintain WordPress provides a great sense of security in terms of operation. .

I hope this article is of some help.

Thank you for reading to the end!